At the basis is the desire to experiment, to go beyond one’s own boundaries, to dare with courage to put one’s own design skills to the test and at the same time add something new to the design landscape.
What brings the company and the designer together, therefore, is an ideal of innovation, rationality, and audacity that guides their respective paths; and even a Brescian soul, a territory in which they both have their roots and their culture.
The idea was to create a bookshelf that could be a bookshelf for the office but at the same time a container for the home.
A bookshelf that was not just a bookshelf but also a divider: an object that can divide a living room from a dining room or an operational work area from a meeting room or simply a divider for any situation.
Consequently, I tried to make this technical object a bit more familiar and that could have this double reading.
My first approach with Mara was certainly one of curiosity: I had heard a lot about the company and I was curious to see how it expressed itself. We met, a bit like all animals, we first sniffed each other and then we liked each other, and we decided to do something together.
My first approach with Mara was certainly one of curiosity: I had heard a lot about the company and I was curious to see how it expressed itself. We met, a bit like all animals, we first sniffed each other and then we liked each other, and we decided to do something together.
I wanted a technical product but with a very easy, very familiar technological language or technology, that could blend between the office and the home.
I wanted a technical product but with a very easy, very familiar technological language or technology, that could blend between the office and the home.
Ferruccio Laviani designs “Transcendence”, the Mara stand at the Salone del Mobile.Milano, combining his creative flair with the corporate identity.
An installation that draws inspiration from contemporary eco-architectures for the elements that compose it.
Natural and eco-sustainable materials, such as wood and cardboard, become the chromatic language characterized by neutral and warm tones, which gives shape to a path of discovery of the new collections.
