W-Executive Offices, Bocconi PalaceMilano_Italia
ProjectW Executive
PhotoAle di Blasio

The W Executive Offices between Tradition and Innovation


Milan, Corso Venezia 48.
This is the prestigious Bocconi Palace, built at the beginning of the 20th century at the behest of the Milanese entrepreneur Ferdinando Bocconi, founder of the famous University and the most important department store in Italy, La Rinascente, which made this palace its official residence.
Stuccoes, mirrors and frescoed ceilings overlooking the gardens of Porta Venezia, designed and built between 1782 and 1789 by the architect Giuseppe Piermarini.


The historical and artistic part has been preserved, but with modern additions that make almost 1,500 square meters a real “home” for all the people who work at W Exectuive.
The Icon armchairs integrate elegantly into the different environments, adding functionality and comfort.
We chose this location because it represents those values linked to the tradition of our work, to the innovation of how we want to interpret it and, above all, to the caring for the people who are central to the project for us. In fact, there is maximum freedom in the management of the spaces, including my office, which can be used by anyone who needs it and can access it freely.
The choice of furnishings was also carefully considered, to harmonize the architectural part with the functional one.
We chose this location because it represents those values linked to the tradition of our work, to the innovation of how we want to interpret it and, above all, to the caring for the people who are central to the project for us. In fact, there is maximum freedom in the management of the spaces, including my office, which can be used by anyone who needs it and can access it freely.
The choice of furnishings was also carefully considered, to harmonize the architectural part with the functional one.
