«Mara Arena» at Salone del Mobile.Milano 2026: the architecture of encounter
At the Salone del Mobile a space unfolds like a contemporary piazza, transforming into an intimate narrative shaped by relationships, materiality, and identity.
At the Salone del Mobile (Hall 22 — Stand A25), Mara redefines its exhibition language through a project that places the relationship between space, product, and visitor at its core. Designed by Ferruccio Laviani, the stand takes form as an architectural device capable of orchestrating multiple modes of engagement, introducing a narrative that develops through thresholds, transitions, and shifting atmospheres.
A well-designed space shows more than just a product: it creates the conditions for that product to be understood, experienced and remembered
A well-designed space shows more than just a product: it creates the conditions for that product to be understood, experienced and remembered
Giving shape to the whole project is a large hemicycle called Mara Arena: the tiered arrangement, reinterpreted in a design key, is given a dual function, serving as both seating and the display surfaces for the company’s iconic products. It is a gesture that transforms the stand into a permeable, almost informal space, where the public is invited to linger and relate to the furnishings in a spontaneous and collective way. Here the product is not glorified on a pedestal but available for use, contact and conversation.
After passing this threshold, the project changes register. The opening of the piazza gives way to a more intimate, almost introspective space, where the architecture becomes more intimate and measured. Natural materials, warm surfaces and material tones define a sensory landscape in which light and colour dialogue with the furnishings, in a subtle balance between space and object, in which neither prevails, but both help build a coherent experience. The display accompanies the visitor through different scenarios of living – from the office to the workplace, from hospitality to residential – in a path that works by elimination and precision.
The innovations to be presented at the Salone include: a new collection of seating designed to span different contexts – from the office to the contract sector, from hospitality to residential – a new series of tables and a limited edition that celebrates the ten years of Argo Libro, one of the company’s best sellers.
